Stop guessing which hook works
Each batch changes one thing at a time. CutyMarq ranks every hook, actor, script and call to action on your real results, and tells you when the evidence isn't there yet.
Every batch answers one question
Pick a hypothesis, say a skeptic hook beats a how-to hook. CutyMarq renders every combination, and once results come in it shows each element's chance of being best and its lift over the rest.
- Evidence labels: strong (95%+), likely (80%+) or too early
- Under 2,000 impressions it always says too early
- Results by CSV today; read-only Meta and TikTok sync is coming soon
The next round starts from what won
Keep the winning hook as the control and test new ones written in the same style, or scale the winner to new formats, priced before you run it.
- Hooks and actors are judged on 3-second hold rate
- Scripts and calls to action on click-through
- Extra hooks on the same actor and script cost 25% of a full render
- Product in hand9:16
“Two drops after cleansing. That is the whole routine.”
Glow · Beauty
- Cinematic9:16
“Roast date on every bag”
Ember Roast · Food & drink
- Product demo9:16
“Dinner comes already portioned. Just pour.”
Tailwag · Pets
- Close-up9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Brand story9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- Close-up9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Presenter + product16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Cinematic9:16
“Weight listed on every pair”
Stride · Sports & apparel
- Product drop9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- Presenter + product9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- POV1:1
“POV: dinner for your dog is already portioned.”
Tailwag · Pets
- Objection handling9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Quick tip9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Localized: Arabic9:16Arabic
“صباحك مستعجل؟ إليك روتينًا من خطوتين يناسبك.”
Glow · Beauty
- Presenter + product9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Skeptic to fan9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- Presenter + product9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- Unboxing9:16
“They list the weight and the drop on every pair. Let's try them.”
Stride · Sports & apparel
- Cinematic9:16
“Two drops after cleansing”
Glow · Beauty
- App demo9:16
“It shows what's left for the week, right on your lock screen.”
Penny · Finance app
- Presenter + product9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Product in hand9:16
“Look, the roast date is right on the bag. Grind it fresh.”
Ember Roast · Food & drink
- Close-up9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- Localized: Spanish9:16Spanish
“¿Mañanas con prisa? Aquí tienes una rutina de dos pasos que sí cabe.”
Glow · Beauty
- Listicle9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Problem → solution9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Explainer16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Localized: Japanese1:1Japanese
“忙しい朝でも続く、2ステップのスキンケア。”
Glow · Beauty
- Product in hand9:16
“Two drops after cleansing. That is the whole routine.”
Glow · Beauty
- Skeptic to fan9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- Close-up9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Cinematic9:16
“Two drops after cleansing”
Glow · Beauty
- Presenter + product16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Product in hand9:16
“Look, the roast date is right on the bag. Grind it fresh.”
Ember Roast · Food & drink
- Presenter + product9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- Listicle9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Quick tip9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Presenter + product9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Product demo9:16
“Dinner comes already portioned. Just pour.”
Tailwag · Pets
- Unboxing9:16
“They list the weight and the drop on every pair. Let's try them.”
Stride · Sports & apparel
- Close-up9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Presenter + product9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Product drop9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- Localized: Spanish9:16Spanish
“¿Mañanas con prisa? Aquí tienes una rutina de dos pasos que sí cabe.”
Glow · Beauty
- Problem → solution9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Localized: Arabic9:16Arabic
“صباحك مستعجل؟ إليك روتينًا من خطوتين يناسبك.”
Glow · Beauty
- Cinematic9:16
“Roast date on every bag”
Ember Roast · Food & drink
- Presenter + product9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- Brand story9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- App demo9:16
“It shows what's left for the week, right on your lock screen.”
Penny · Finance app
- Cinematic9:16
“Weight listed on every pair”
Stride · Sports & apparel
- Close-up9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- POV1:1
“POV: dinner for your dog is already portioned.”
Tailwag · Pets
- Objection handling9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Explainer16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Localized: Japanese1:1Japanese
“忙しい朝でも続く、2ステップのスキンケア。”
Glow · Beauty
- Product in hand9:16
“Two drops after cleansing. That is the whole routine.”
Glow · Beauty
- Product demo9:16
“Dinner comes already portioned. Just pour.”
Tailwag · Pets
- Brand story9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- Presenter + product16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Product drop9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- POV1:1
“POV: dinner for your dog is already portioned.”
Tailwag · Pets
- Quick tip9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Presenter + product9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Presenter + product9:16
“The jacket people keep asking about is coming back.”
Noir · Fashion
- Cinematic9:16
“Two drops after cleansing”
Glow · Beauty
- Presenter + product9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Close-up9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- Listicle9:16
“Three things to check before you buy running shoes.”
Stride · Sports & apparel
- Explainer16:9
“If your team works across five different apps, watch this.”
Taskly · B2B SaaS
- Cinematic9:16
“Roast date on every bag”
Ember Roast · Food & drink
- Close-up9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Close-up9:16
“Quick tip if your coffee at home tastes flat.”
Ember Roast · Food & drink
- Cinematic9:16
“Weight listed on every pair”
Stride · Sports & apparel
- Presenter + product9:16
“Oakline started with one idea: a good chair should not take twelve weeks to arrive.”
Oakline · Home & furniture
- Objection handling9:16
“No time to learn a language? Fair. Here is the thing.”
Lingo · Education app
- Localized: Arabic9:16Arabic
“صباحك مستعجل؟ إليك روتينًا من خطوتين يناسبك.”
Glow · Beauty
- Skeptic to fan9:16
“Think you do not need another budgeting app? Look at this.”
Penny · Finance app
- Unboxing9:16
“They list the weight and the drop on every pair. Let's try them.”
Stride · Sports & apparel
- App demo9:16
“It shows what's left for the week, right on your lock screen.”
Penny · Finance app
- Product in hand9:16
“Look, the roast date is right on the bag. Grind it fresh.”
Ember Roast · Food & drink
- Localized: Spanish9:16Spanish
“¿Mañanas con prisa? Aquí tienes una rutina de dos pasos que sí cabe.”
Glow · Beauty
- Problem → solution9:16
“Mornings are rushed? Here is a two-step routine that fits.”
Glow · Beauty
- Localized: Japanese1:1Japanese
“忙しい朝でも続く、2ステップのスキンケア。”
Glow · Beauty
Common questions
What does one ad cost?
A video is 40 credits ($4). Extra hooks or CTAs on the same actor and script cost 25% of a full render. Example: 2 actors × 5 hooks on Fast is 10 videos for 160 credits ($16).
How do you decide which ad won?
Results are pooled per hook, actor, script and CTA. We show the probability each one is best and its lift over the rest, and label the evidence strong (95% or more), likely (80% or more) or too early. Under 2,000 impressions it is always too early.
Do you connect to Meta and TikTok?
Today you import results as a CSV. Read-only sync with Meta and TikTok is built and coming soon. CutyMarq never publishes or changes your ads.